AI digital humans: the commercialization path from virtual anchors to live streaming sales

AI digital human technology has entered large-scale commercial applications from the early stage of concept verification. The hyper realistic digital human image and real-time driving capability have enabled AI digital humans to create enormous commercial value in multiple scenarios.

1、 Core application scenarios

  • sell goods through livestreaming24-hour uninterrupted live streaming, tireless gold medal anchor
  • brand endorsementCreate a brand exclusive virtual spokesperson, never collapse the house
  • customer serviceFace to face communication with digital customer service to enhance service experience
  • Education and TrainingDigital human instructors teach and support personalized teaching

2、 Technological breakthrough

  1. Super realistic rendering: pore level details, difficult to distinguish between real and fake
  2. Real time driver: voice driven mouth shape+expression+body movements
  3. Emotional interaction: AI understands user emotions and adjusts expression methods
  4. Multi platform live broadcast: one click streaming to Tiktok, Kwai, Taobao and other platforms

3、 Commercial value

After a beauty brand used AI digital human live streaming, the live streaming time increased from 8 hours to 24 hours, and GMV grew300%Reduce labor costs70%。