Mini program development
WeChat, Alipay and Tiktok multi terminal small programs are developed and launched at one time, and offline services, membership rights and trading capabilities are transferred to users' mobile phones, making Touchtouch shorter and faster.
- Unified technology stack and component library, the same set of business code output WeChat, Alipay, Tiktok applet and H5.
- Pre set templates for shopping mall, reservation, membership, activities, content, and repair reporting, allowing for quick setup of common scenarios.
- Subcontract loading, image optimization, skeleton screen and pre request, open the first screen within 1.2 seconds, and the screen will not turn white even on weak networks.
- Multi environment management, version rollback, and grayscale release make going live no longer an adventure.
What exactly does this solution solve for you
Do not stack functions, each ability corresponds to a real business problem.
One development, multi platform listing
Unified technology stack and component library, the same set of business code output WeChat, Alipay, Tiktok applet and H5.
Business templates are available for unboxing
Pre set templates for shopping mall, reservation, membership, activities, content, and repair reporting, allowing for quick setup of common scenarios.
Performance and experience priority
Subcontract loading, image optimization, skeleton screen and pre request, open the first screen within 1.2 seconds, and the screen will not turn white even on weak networks.
One click publishing and grayscale
Multi environment management, version rollback, and grayscale release make going live no longer an adventure.
Data driven iteration
The page path, conversion funnel, and retention analysis are built-in to clearly see where the user left.
Integrate with backend systems
Integrate ERP, CRM, payment, logistics, and third-party platforms to synchronize orders and inventory in real-time.
From dilemma to solution, explain it all at once
Common difficulties
- Copying competitors' functions, but not solving the real bottleneck of our own business
- Only ordering, no membership, no repurchase, one-time purchase and sale
- The online mini program and offline store system each calculate their own accounts
- Changing a copy requires a two-week schedule
- I don't know where the user got stuck and lost
Abbot's approach
- Starting from the real business workflow, design to first solve a high-frequency rigid demand scenario
- Members, points, coupons, and stored value form a repeat purchase loop
- Connect with store POS/ERP, with one online and offline account
- Backend visualization configuration, activity and copywriting business can be modified by oneself
- Full link buried point and funnel analysis, with data basis for each version
The Four Chapter Story of a Project
From the initial challenge to being truly utilized by the business. We will explain it to you in its entirety.
Line up for 20 minutes just to buy a cup of coffee
A regional chain tea beverage brand has serious queues during peak hours, causing customers to flow to the next door. The brand tried a mini program once: scanning the code to place an order can be used, but there are no members, no coupons, and the store cannot see online orders. In the end, it became a "decoration", with daily orders accounting for less than 3% of the total.
We're not missing a mini program, we're missing a way to get customers back——Customer Operations Manager
First, let's go through the scene of "picking up at the store"
The project team did not roll out the full functionality, but focused on the "in store self pickup" workflow: store list and real-time queuing status, secondary ordering of frequently ordered items, and automatic push of meal pickup progress after payment. At the same time, the membership system will be integrated - members will join immediately upon the first order, points can be redeemed for cash, stored value can enjoy discounts, making one-time customers identifiable and reachable members.
Store and headquarters, seeing the same data for the first time
Mini program orders are directly entered into the store POS and backend ERP, with inventory, sales volume, and membership stored in one account. The headquarters can self configure coupons, limited time discounts, and group buying activities in the background without waiting for development scheduling. In the first month after going online, mini program orders accounted for 27% of the total, and the queue time during peak hours in stores decreased by nearly half.
From 'one-time transaction' to 'continuous repurchase'
Half a year later, the membership repurchase rate increased by 42%, and the stored value balance became a stable source of cash flow. The team found a new growth point using buried data: the scenario of group buying during the afternoon tea period, so they launched the "colleague group buying" function, further increasing the average order value. Phase II has planned Tiktok applet to undertake traffic conversion of content platform.
Nowadays, mini programs are no longer just a project, but a business tool we use every day——Customer Brand Director
Different industries, the same sense of certainty
chain cateringPick up at store: queue time halved
Focusing on a single workflow and membership system, the proportion of mini program orders reaches 27%.
healthcareAppointment registration mini program: saving patients one trip
Time slot appointment, report inquiry, and reminder push have significantly relieved the pressure on the outpatient site.
Education and TrainingHome school service mini program: Notification no longer missed reading
The integration of curriculum, homework, payment and attendance has significantly improved the satisfaction of parent services.
You may still want to know about this plan
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