E-commerce Mall System
B2C、B2B2C、 Community group buying, cross-border multimodal coverage, from products, orders, inventory, marketing to settlement, building a scalable, operable, and reconciliatable online trading platform.
- Self operated B2C, platform B2B2C, community group buying, cross-border and wholesale, switch modes according to business on the same platform.
- Full discounts, discounts, group buying, flash sales, pre-sales, gifts, and coupons can be combined and configured, with rules that can be traced back and reviewed.
- Omnichannel order collection, automatic splitting and merging of orders, multi warehouse inventory allocation, and pre-sale occupancy support the peak of large-scale promotions.
- Multi entity account settlement for platforms, merchants, and suppliers, flexible configuration of account terms and commission rules, and automatic reconciliation.
What exactly does this solution solve for you
Do not stack functions, each ability corresponds to a real business problem.
Multi mode support
Self operated B2C, platform B2B2C, community group buying, cross-border and wholesale, switch modes according to business on the same platform.
Marketing Activity Engine
Full discounts, discounts, group buying, flash sales, pre-sales, gifts, and coupons can be combined and configured, with rules that can be traced back and reviewed.
Order and Inventory Platform
Omnichannel order collection, automatic splitting and merging of orders, multi warehouse inventory allocation, and pre-sale occupancy support the peak of large-scale promotions.
Settlement and Reconciliation
Multi entity account settlement for platforms, merchants, and suppliers, flexible configuration of account terms and commission rules, and automatic reconciliation.
Performance and Logistics
Integrate with mainstream express delivery and warehouse distribution systems, automatically transmit logistics trajectories, and issue alerts for abnormal orders.
Membership and repurchase
Integrating membership levels, points, stored value, exclusive prices, and content recommendations, turning transactional customers into repeat customers.
From dilemma to solution, explain it all at once
Common difficulties
- Online and offline inventory are not synchronized, and there are daily refunds for oversold items
- The promotion rules are becoming increasingly complex, and if you miscalculate the price, you can only bear it yourself
- Multi platform and multi store orders are scattered, and customer service is switching back and forth across five backends
- After the combination of coupons, points, and discounts, the finance department simply cannot match the accounts
- I want to do membership repurchase, but there is no unified membership and benefits system
Abbot's approach
- Real time synchronization of omnichannel inventory, automatic interception of oversold and out of stock
- Visual configuration of promotion rule engine, accurate and traceable pricing calculation
- Unified collection of orders across multiple platforms, with customer service handling them in one backend
- Track the entire process of orders, discounts, and settlements, and automatically reconcile accounts
- Unified operation of membership level, points, stored value, and exclusive price
The Four Chapter Story of a Project
From the initial challenge to being truly utilized by the business. We will explain it to you in its entirety.
The big promotion sold 8 million yuan, but the finance department said they lost 300000 yuan
A household goods brand achieved a sales revenue of over 8 million on the day of its big promotion. Before the team could celebrate, the finance department discovered a problem: the actual transaction price was lower than the cost after multiple platform discounts were combined; Overselling resulted in over 200 refund and compensation orders; Online and offline inventory are not synchronized, and the warehouse sends the wrong goods; It took three weeks to reconcile the accounts without a conclusion.
We can't sell, we can't settle our accounts——Customer E-commerce Manager
First, turn inventory, price, and orders into a set of logic
The project team did not rush to create a new mall, but first built a trading platform: consolidating the inventory of three platforms, two warehouses, and one offline store into the platform for real-time calculation, setting safety stock and pre-sale occupancy rules; Incorporate promotion rules into the rule engine, and stack all discounts in the system for trial calculation and tracking; After the orders are collected uniformly, they will be automatically split and allocated to the warehouse. Before going online, use historical promotional data to replay stress testing.
Big promotion is no longer just gambling
For the next major promotion, the operation has configured 12 promotional activities in the background, and the system will calculate the gross profit in advance and automatically intercept loss combinations. On the day of the big promotion, the order volume increased by 64%, with no oversold orders. The warehouse shipped according to the automatic order splitting result, and customer service handled all platform inquiries in one backend. On the financial side, the system automatically generates reconciliation statements, resulting in a 30% reduction in reconciliation time.
From a sales platform to a data source for business decision-making
One year after the launch of the trading platform, the brand has also incorporated its membership system and repurchase operation: level benefits, point redemption, and stored value discounts have driven repeat purchases by old customers to increase by 38%. The product structure and gross profit data feed back into product selection decisions, and for the first time, the team can clarify which activities really make money.
Now when we do activities, we focus on gross profit, not GMV——Customer Brand Manager
Different industries, the same sense of certainty
Brand RetailBig promotion with zero oversold: Record of the establishment of the trading platform
Real time inventory synchronization+rule engine, with a 64% increase in orders and no oversold orders.
community group buyingNext day delivery: Reconstruction of group buying fulfillment chain
Split orders by team leader, consolidate orders by route, and verify by self pickup point, doubling the efficiency of performance.
Wholesale B2BDealer ordering platform: from phone to self-service ordering
Graded pricing, credit limits, and credit period management have significantly improved order processing efficiency.
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