WeChat one-stop platform
The official account, enterprise WeChat, applet, video number and community are integrated to build a closed loop of private domain operation from content planting, WeChat retention, label layering to automatic access.
- Content drainage, WeChat retention, one-on-one service and group operation are coordinated in the same system, and customer profiles are automatically synchronized.
- Automatic tagging, RFM layering, and lifecycle management enable customers of different values to receive different operational strategies.
- Welcome message, birthday care, silent wake-up, and repurchase reminder will be automatically executed according to the rules, and employees only need to respond to real conversations.
- Integration of points, levels, coupons, stored value, and benefits, with seamless data exchange with mini program malls and store POS systems.
What exactly does this solution solve for you
Do not stack functions, each ability corresponds to a real business problem.
Official account+enterprise WeChat
Content drainage, WeChat retention, one-on-one service and group operation are coordinated in the same system, and customer profiles are automatically synchronized.
SCRM tags and layering
Automatic tagging, RFM layering, and lifecycle management enable customers of different values to receive different operational strategies.
Automated marketing tasks
Welcome message, birthday care, silent wake-up, and repurchase reminder will be automatically executed according to the rules, and employees only need to respond to real conversations.
Membership and Points System
Integration of points, levels, coupons, stored value, and benefits, with seamless data exchange with mini program malls and store POS systems.
Compliance and Data Security
Session archiving, sensitive word risk control, resignation inheritance, and customer asset protection enable private domain operations to operate within compliance boundaries.
Operational Data Dashboard
Visualize the entire process of adding followers, retention, activity, conversion, and performance attribution, and use data to determine the next steps.
From dilemma to solution, explain it all at once
Common difficulties
- Customers scattered in dozens of personal WeChat accounts of salespersons, and were taken away when they left
- No one reads official account tweets, and no one pays attention to group advertisements
- I don't know who the high-value customer is. Sprinkle pepper on the coupon
- The activity relies on manual messaging, causing widespread complaints from employees
- I have been working in the private domain for two years, and I cannot say how much performance it has brought
Abbot's approach
- Customer assets are deposited into enterprise WeChat, and personnel changes do not affect customer relationships
- Accurately reach content, activities, and services according to customer tags
- RFM hierarchical automatic identification of high-value customers, differentiated allocation of equity
- Automated tasks replace manual mass sending, ensuring timely and compliant delivery
- Private domain performance can be attributed, displayed, and reviewed
The Four Chapter Story of a Project
From the initial challenge to being truly utilized by the business. We will explain it to you in its entirety.
Twenty guides, twenty confused accounts
A regional beauty chain has accumulated nearly 80000 friends through personal WeChat of its sales guides. The problem is that customer information is in the salesperson's mobile phone and cannot be seen by the headquarters; The salesperson resigns and the customer follows; Activities can only rely on posting posters in the group, with few responses; The boss asked 'How much performance did the private domain achieve in a year', but no one could provide an answer.
We thought we were doing a private domain, but in fact, we were just adding friends——Customer Market Manager
Turn customer information into company assets first
The first step is to do "asset return": the guide uses enterprise WeChat uniformly, customer relationships belong to the enterprise, and resignation can be inherited with one click; Official account and applet guide customers to add exclusive consultants and archive chat records in compliance. The second step is to create a "tagging system": automatically tagging 80000 friends into 12 operable groups based on four dimensions: purchase category, consumption frequency, average order value, and interactive behavior.
Let the system do repetitive things and let people do warm things
Hand over the manual execution actions of the past to the automation engine: new customers will receive gift packages and usage guides within 3 days, wake-up benefits will be automatically triggered if they do not repurchase within 30 days, exclusive gifts will be pushed 3 days before the member's birthday, and high-value customers will be automatically assigned senior consultants to follow up one-on-one. The role of a salesperson has returned from being a "mass messaging machine" to being a "professional consultant", doubling the average number of customers served per person.
Private domain is no longer a department's matter
After six months of operation, the repurchase performance contributed by the private domain increased by 3.5 times, and the awakening rate of silent customers increased from 4% to 19%. More importantly, for the first time, the headquarters was able to clearly see the operational effectiveness of each store, each salesperson, and each audience package through the dashboard, and the private domain investment finally paid off.
Now we are using data to operate customers, not relying on intuition——Customer Operations Director
Different industries, the same sense of certainty
Beauty Chain80000 friends, become operational customer assets
Enterprise micro positioning+tag layering+automated outreach, resulting in a 3.5-fold increase in repurchase performance.
Maternal and Child ServicesFull lifecycle operation: from pregnancy to school age
Automatically push content and services based on the baby's age, resulting in a significant increase in customer LTV.
Enterprise ServicesContent+Enterprise Micro: B-end Clue Cultivation
White paper content drainage and micro promotion, hierarchical cultivation according to industry labels, and improvement of lead quality.
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